Live Nation Urban Announces Partnership With NBA Star Chris Paul

The internship initiative between Live Nation Urban and NC A&T is support of a new class focused on entertainment, media and sports to students in the School of Business & School of Communication which was introduced by Paul alongside Harvard Business School Professor Anita Elberse. 

The course, Special Topics in Management, mirrors a trial class that Paul and Elberse orchestrated during the fall semester. They partnered with the College of Business and Economics for a trial class where they presented case studies to 250 NC A&T students about the business of entertainment, media and sports. In two separate sessions, A&T students participated in a simulated class where they discussed case studies about retired NBA shooting guard Dwyane Wade and Walt Disney Studios, respectively. 

“We are excited to partner with Chris Paul and North Carolina A&T to offer this great opportunity to their students. One of my goals for Live Nation Urban has always been to introduce young African American future executives to the live music Industry. We are disproportionately underrepresented in this space, and it will take programs like these and partners like Chris and NC A&T, to help change that narrative,” says Shawn Gee, President of Live Nation Urban, in a statement.

“Access through education helps level the playing field and true leadership comes from knowledge,” Oklahoma City Thunder’s Chris Paul said. “I’m looking forward to expanding the partner-ship with A&T and Live Nation Urban and seeing the future results of our efforts.”