Jack Johnson, Phil Lesh, Stick Figure For Levitate Festival In Mass.

“As a surf shop launching a festival each summer, bringing Jack Johnson to headline is a very powerful opportunity to share Jack’s music and the common beliefs that Jack and the Levitate brand share– enhancing community, environmental awareness, and culture,” says festival co-founder Dan Hassett, who started Levitate along with wife Jessica Hassett and Thomas Cussins of Ineffable Music. 

Also on the lineup are jam legends Umphrey’s McGee and Moe., reggae pioneers Toots and the Maytals, bluegrass virtuoso Billy Strings, Mt. Joy and many others.

Despite record crowds of up to 17,500 attendees per day in 2019 and the biggest lineup to date, according to the announcement, there will be no increase in ticket costs or fees in 2020, which it says carries forward the festival’s spirit of inclusivity and community. Last year’s Levitate was the first to have a partial third day of music, while this year’s Friday will be a full festival day. 

Attractions onsite remain family-friendly, with amenities including the Levitate Kid’s Zone, ease of entry, free sunscreen and water refill stations, and space to lay out on picnic blankets. Also promised are enhanced art experiences in 2020, including more curated art exhibits and vendors, additional live murals, and an experiential and collaborative art installation designed to inspire widespread community recycling efforts and eco-awareness.

Headliner Jack Johnson is a perfect fit for the festival’s eco-awareness mission, which Hassett says is also a smart business move once you figure it out.

A limited number of Early Bird General Admission passes go on-sale today, with three-day passes $159 for General Admission and $349 for VIP. 

In 2019 it was announced that Live Nation had acquired a majority stake in Levitate, with Live Nation New England President Don Law saying at the time, “Dan, Jess and their community have poured their hearts and souls into creating Levitate Music Festival, and we look forward to working with them to build this truly unique experience. They have exceptional instincts in crafting a remarkable event for their audience and we look forward to connecting even more fans and artists through this boutique festival experience.”