Live Nation Names Fabiana Kulick To Head Of Latin Marketing In Concerts Division

Fabiana Kulick
Courtesy of Live Nation – Fabiana Kulick

Live Nation has named Fabiana Kulick its new Head of Latin Marketing in its Concerts division, where she will lead marketing for the company’s expanding portfolio of Latin tours as part of Live Nation Concerts’ Talent & Touring and Marketing teams, the company announced today (Sept. 1). 

Kulick brings nearly two decades of experience in Latin music marketing to her new role, where she will be responsible for developing dynamic strategies for each artist, including national marketing efforts across mainstream and Latin media, with a focus on traditional and non-traditional marketing as well as media partnerships, integrated marketing strategies, and more. 

“As we continue to see the incredible rise of Latin music and touring to the forefront of mainstream culture, it is more important than ever that our Latin team continues to grow with and reflect the music and artists we are putting out on the road,” said Omar Al-joulani, head of Talent & Touring for Live Nation Concerts. “Fabi brings nearly two decades of knowledge and experience working in the Latin space and we couldn’t ask for a stronger leader to head up our marketing efforts as we continue to ramp up the return of live music.”

 

Kulick has worked across marketing, artist management and development, digital marketing, digital account management, public relations, and live productions. In 2008, she founded her own entertainment label where, aside from managing artists, she also worked on production and marketing of live shows for artists such as Juan Luis Guerra, Calle 13, Robi Draco Rosa, Tego Calderon, Zion & Lennox, Earth Wind & Fire, Steel Pulse, David Ghetta, Flux Pavillion, Nicky Romero, Dead Mouse, among others. 

She most recently worked as senior label manager and director of international repertoire at Warner Music Latina where she was responsible for the planning and execution of successful marketing strategies in the U.S. Latin market and the LATAM region.

 Live Nation Concerts’ Marketing team handles marketing for hundreds of tours and thousands of shows each year across North America, including some of the biggest tours in the music industry from Beyoncé, Lady Gaga, Drake, U2, Jay-Z, Post Malone, Billie Eilish, BTS, Pink, Guns N’ Roses, and many more.