Fran Romeo Joins Neste Live! As Talent Buyer And Consultant

“We are excited about this new partnership with Fran Romeo as she is considered a top talent buyer in the Fair marketplace, and we expect this affiliation will bring high-level service and programming opportunities to Neste Live!’s Fair clients,” Cunningham says in a statement.

Romeo has spent more than 22 years as one of the country’s top talent buyers. Prior to founding the Fran Romeo Agency, she spent more than 10 years as an owner of Romeo Entertainment Group, serving as president of the company beginning in 2005, during which time REG won the IEBA Industry Achievement Award. 

“This is an amazing opportunity for me as Gil was my mentor when I first began buying talent and having the affiliation with Neste Live! brings a new level of offerings for my event clients,” shares Romeo. “It’s great to have Live Nation recognize the importance of the Fair market in the entertainment space.”  

Previously, Romeo served as managing director of TBA Entertainment Corporation’s Seattle office and executive vice president of TBA Entertainment’s Fairs and Festivals division. She has also served as a board director for the Academy of Country Music and IEBA.

Cunningham co-founded Neste Event Marketing in 1995 alongside his wife and business partner Liz Cunningham. Originally established as a sponsorship and event marketing company, Neste expanded to include talent buying services in 2002. Live Nation acquired a majority stake in the company in 2019, creating the new operation, Neste Live!