Caesars Veteran Sherri Sosa To Lead Live Nation's Newly Named 'Venue Nation' Business

– Sherri Sosa
Venue Nation

Live Nation has announced that Sherri Sosa will lead the company’s venue portfolio under the newly titled Venue Nation banner, where she will serve as president overseeing all operations, business development and marketing.

According to the announcement, Sosa will work closely with Bob Roux, President of Live Nation Concerts and Tom See, Chief Operating Officer of Venue Nation, to oversee operations, growth and development of the venue management business, as well as key artist and partner relationships.

“It is an incredible honor to be leading Venue Nation’s robust portfolio of venues across the U.S. during this pivotal time for the industry,” said Sosa, who will lead Venue Nation’s portfolio of 100-plus venues operated and owned in the U.S. and 200 worldwide. “Venues are at the heart of the live music experience, and I am excited to help continue to grow the business with the best in class venues management team at Live Nation and to be able to bridge my years of experience in entertainment and hospitality with my passion for live events.”

Sosa is a seasoned veteran with over 25 years of experience working at the intersection of entertainment, hospitality and venue operations, working the last 18 of those years for Caesars Entertainment Corporation. She has overseen the growth brands including as the Flamingo, Paris, Planet Hollywood Resort and Casino, Harrah’s New Orleans and more, as well as the Linq in Las Vegas.

Sosa has also been instrumental in the success of new hospitality developments ranging from celebrity chef restaurants to tourist attractions and VIP experiences. Additionally, she has a long-standing track record of being a strong champion of diversity, helping to launch a women’s leadership initiative that saw an acceleration of women promoted into management roles, according to the announcement.

“We are excited to have Sherri join our team and lead our world-class portfolio of venues across the U.S.,” Roux says in a statement. “Venues are the heart of the industry, where artists and fans come together for unforgettable live music, and we cannot wait to see Sherri help take Venue Nation to the next level. Her experience in bringing brand experiences to life and her passion for the guest experience are sure to energize our venues as we welcome live music back into our lives.”

The news comes following the recent announcement that Ron Bension, president of Live Nation’s Clubs and Theaters division and formerly House of Blues, was joining ASM Global.