Sally Dunstone Joins Primary Talent International In The UK

Dunstone will work alongside Matt Bates, director of Primary Talent International and ICM Partners Head of International/Europe, and the Primary team in London.

Dunstone was previously agent for X-ray Touring, which she joined in 2014. In those six years she built an impressive roster, which she brings to Primary.

The list of clients includes Jack Harlow, nominated for a 2021 Grammy Award for Best Rap Performance and scheduled to appear on the March 27 episode of Saturday Night Live, as well as 2021 BRIT Awards Rising Star Nominee Rina Sawayama, Kelly Lee Owens, Places+Faces, Maxo Kream, Lancey Foux and many more.  

Prior to X-ray Touring, Dunstone worked at Live Nation. In 2020 she was nominated for the IQ New Boss Award.

Commenting on her new role, she said, “What ICM and Primary have put together over the past year has not gone unnoticed in the Concerts world and I am excited to join the team with my talented roster of artists and keep the momentum going.” 

“Sally is an agent I have admired and wanted to work with for a long time. She has an exciting contemporary roster of clients and has a huge future ahead of her,” said Bates, adding, “We are thrilled to welcome her into the ICM/ Primary family.” 

“We are very excited to be welcoming Sally into the Primary Talent International family,” added Primary Talent International Managing Director Peter Elliott.

Primary Talent International joined forces with ICM Partners in March of 2020 and Matt Bates was named Head of International/Europe of the combined entities in February 2021.