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Sammy Hagar is taking his Cabo Wabo brand to the airwaves through Cabo Wabo Radio, which is available as of July 5th.
Its sole mission is to be "a fun-filled, feel-good, tequila-driven celebration seven days a week," according to a statement.
The program’s round-the-clock, DJ-less format of rock will be geared to the 18-49 demographic.