Head In The Clouds Music & Arts Festival Returns To SoCal Aug. 20-21

Head In The Clouds Music & Arts Festival returns for a fourth year Aug. 20-21, at Brookside Park near the Rose Bowl in Pasadena, Calif., producers 88rising and Goldenvoice announced just a month after the two companies collaborated on a stunning Coachella mainstage showcase of Asian artists that included a historic reunion of K-pop girl group 2NE1.

The 2NE1 reunion caused heads to explode across the globe and shone a bright spotlight on the Head In The Clouds franchise. The festival returns with an impressive range of curated talent including Jackson Wang (Magic Man Experience), NIKI, Rich Brian, Ebi Labs (Joji DJ Set), BIBI, Jay Park and CHUNG HA.

Registration for pass access begins at noon PDT Thursday May 26 at the festival website.

A passcode and link to purchase ticket beginning the next day will be emailed to registrants.

This year’s festival also includes live performances from mxmtoon, the debut of Audrey Nuna + Deb Never’s joint project, eaJ, ATARASHII GAKKO!, MILLI, and many more. Last November’s festival had record-breaking attendance each day.

New activations this year will include Magic Man and the Thunder Theatre, Joji’s Pop Up Shop and Enjoy YEAR OF. In addition, the iconic 626 Night Market has partnered with Head In The Clouds as the festival’s official food curator for the fourth year in a row. More details to follow on vendors and food & beverage activations to be announced.

GA passes are $249 excluding taxes and fees, VIP passes are $405 excluding taxes and fees and South Bay Surf Club passes are $750 excluding taxes and fees. Parking passes are also available starting at $50 for both days. Preferred parking is also available for $100 for both days. Payment plans are available for passes. For more information, please visit la.hitcfestival.com.

Full Lineup (Alphabetical):

1nonly

ATARASHII GAKKO!

Audrey Nuna + Deb Never

BIBI

boylife

Chasu

CHUNG HA

Dabin

Dumbfoundead

EAJ

Hojean

Jackson Wang (MAGIC MAN EXPERIENCE)

Jay Park

Lastlings

MILLI

mxmtoon

NIKI

No Rome

Rich Brian

SAN FRANCISCO 4AM

SHOTTA SPENCE

Stephanie Poetri

TERIYAKI BOYZ® (VERBAL, ILMARI, RYO-Z & WISE）

thuy

Tiger JK

Warren Hue

YEBI LABS (Joji DJ Set)

Yeek

Ylona Garcia

Yoonmirae