Live Nation Expands Asian Footprint With Tero C&E Acquisition In Thailand

Live Nation expands its Asian footprint with the strategic acquisition of the concerts and entertainment division of Thailand-based Tero C&E, the company announced today (July 7).

Tero Entertainment Public Co. Ltd. has been a force for more than 30 years and is the No. 1 international entertainment company in Thailand. The company’s Music division boasts a roster of 25 artists, and handles music and publishing rights, artist management, and is the exclusive licensee and distributor for a number of top Western and Asian labels.

This acquisition builds upon the joint venture between Live Nation and Tero launched in 2015, when Live Nation Tero was formed to promote international concerts and festivals by Western artists and bring in regional acts to Thailand, including leading K-pop, for diversified regional content into its established family entertainment space, spearheaded by a strong relationship with the “Disney on Ice” franchise exceeding 20 years.

As Thailand’s live entertainment industry revives, revenue from domestic artist shows across Thailand is predicted to grow rapidly year-on-year between 2022 and 2025, according to a Live Nation statement. This deal brings in a respected and established domestic promoter in a key Asian market, expanding Live Nation’s reach to more fans within the region. The acquisition also deepens Live Nation’s strategy to offer new events to brand partners across the region which include Marriott Hotels, Mercedes, Toyota, Pepsi, Budweiser, and Samsung.

“Tero C&E has it all – local expertise delivering outstanding experiences to fans, and career growth for international and local artists. Our deepened partnership with TERO will expand our presence not only in Thailand but across the region, and we are looking forward to bringing an ever-growing and incredible roster of domestic and international talent to fans, connecting them with the magic of live,” Roger Field, president Live Nation Asia Pacific, said.