Impact NextGen: Mapuana ‘Mapi’ Moran

As the Vice President of Brand & Marketing at Goldenvoice, Mapuana “Mapi” Moran’s spot on the NextGen list is a no-brainer. From marketing Adele’s eight sold-out shows at Los Angeles’ Crypto.com Arena (formerly Staples Center) in 2016 to 2018’s Coachella – which boasted Beyoncé’s iconic headline set – and Stagecoach later that month in Indio, California, topped by Garth Brooks, Moran’s career highlights started early on and provided her insight into what else lies ahead.

“These were all insanely challenging, large scale, top-tier artists – a true bootcamp for what was ahead,” Moran tells Pollstar. “Taught me to stay accountable to the vision and to always lead with respect, professionalism and kindness.” 

Even before she started off in the music industry, Moran’s go-getter personality made her destined for success. While still in college, she did a project about “Coachella as a destination” which she managed to use while interviewing with AEG for an internship. 

“Music is my main love (beyond family) and passion,” Moran says. “Live music is my top interest and hobby. I booked shows in high school and college and always wanted to be in the music promotion space. My first official role at Goldenvoice was a club marketer for El Rey and Fonda Theatre.” 

When it comes to the next generation of college students dreaming to one day break into the music industry, Moran has one piece of advice: “Try to identify areas you are passionate about and creatively think about how you can integrate that into problem solving in your current role/company,” Moran advises. “Focus on developing your leadership so you can pass off to others – lead with human empathy and always continue to be a student.” 

Looking to her current projects, Moran loves that she has the opportunity to be involved with all of Goldenvoice’s offices on the West Coast. She’s focused on the Bay Area office, which includes the Warfield, Regency Ballroom, Frost Amphitheater and Portola Festival.