You feel its approach much like a deer stepping out of the shelter of the forest feels its destiny in the headlights of an oncoming SUV. Like a mouse entranced by the swaying motions of the cobra before it strikes, like a surfer furiously paddling to escape the inevitable chomp of a great white shark, like a freight train barreling down on an old pickup truck stalled helplessly on the tracks, it’s an unstoppable force coming your way.

It’s the debut of Pollstar Premium. T-minus 24 hours and counting.

You’ve heard the whispers while at concerts by Oasis and John Mellencamp, you’ve seen the graffiti outside major venues like the Staples Center and Madison Square Garden, and you’ve sniffed its righteous scent in the air, wafting over the concert landscape of America and bringing with it a promise of epic proportions. Yes, Pollstar Premium is only one day away from reality.

Oh, and what a reality it will be! A new day dawning upon America! A new way of looking at the dates for Neil Diamond, Shakira and Red Hot Chili Peppers. Years in development, created by crack Web experts that have coded more HTML than they’ve ever read, Pollstar Premium is THE future of the concert itinerary experience.

And it all starts tomorrow! It’s Prince plus more, Patti Griffin and Paul McCartney with extras and Tom Petty, Bruce Springsteen and Guns N’ Roses with valuable options. It’s the hopes, dreams and wants of the concert-going public presented in an easy to read interface. Prepare yourself for the ultimate concert info Website, coming tomorrow to a computer screen near you!

At least, we think it’s tomorrow. After all, that is our deadline. But, then again, who knows?