Hardly a day goes by when someone, perhaps Neil Young, or maybe Maria McKee, asks the very same question that’s been asked of us ever since our founder, Festus Pollstar, opened our doors way back in 1931. For the newbies making their very first visit to our campus, the sight of bronzed and buffed bodies sitting at their work stations, entering dates for The White Stripes, Bardo Pond and Dave Gahan, can be more than just a little intimidating. So, when people see the muscles rippling in the sun, the washboard stomachs and the latest dates for the Mull Historical Society and Creeper Lagoon, there’s only one thing on their mind. They want to know how they can have a Pollstar.com body.

All it takes is exercise. Come on! Join us in a typical Pollstar.com workout. That is, if you think you’re tough enough.

We’ll warm up with a few deep knee bends while we look over the new dates for the B.B. King Music Festival. Are you ready? One, two. Okay, that’s enough.

Next, we’ll do a rigorous set of push-ups. Push-ups are important for the lightning-fast reflexes one needs to enter new dates for bands like This Day Forward and Korn. Two should be enough, three if you’re up to it.

Of course, all this strenuous exercise is for naught unless you have a proper diet to go with it. We’ve found that starting each day with a balanced meal that includes at least one item from each of the four basic food groups – donuts, tobacco, chocolate and beer – improves the vision as well as the deductive reasoning skills needed to process itineraries for acts like Vanilla Fudge, David Lee Roth and Wilson Pickett. Go ahead, load up your tray. We’ll wait.

By now you should feel the burn. But it’s not over yet. We still have a ten second routine of jumping-jacks to do, as well as three or four sit-ups and at least five rapid eye blinks before we can tackle the big stuff, like the routings for Cher, Dixie Chicks and Bon Jovi. Oh, and don’t forget that mid-morning, vodka-fortified power milkshake along with a couple of smokes to open up those breathing passages.

Whew! How’s that for a workout? Feel that ol’ heart pounding, the blood rushing through your arteries, the big vein on your forehead pulsing away and your lungs gasping for air? Yes, it takes more than having a slick mouse technique and a way with a computer keyboard when your entering dates for Lydia Lunch and Bob Dylan for a living. It takes muscles, nerves of steel and a generous helping of the four “Bs” – bagels, bon-bons, Bud and Benson & Hedges – to acquire the physiques that each and every Pollstar.com employee is known for. And we’ll meet here tomorrow for round two of our famous, Pollstar.com workout. That is, if you think you can handle it. But that’s enough for now.

After all, you wouldn’t want to overdo it on your first day, now, would you?