Would you be able to say, “You bet I know where my promoter is. He’s getting ready for tomorrow night’s show with Barenaked Ladies. She’s prepping for this weekend’s ticket announcements for Bright Eyes and Yanni. What’s my promoter doing? My promoter is working! For me!”

Unfortunately, it’s not always like that. Sad, but true, millions of concert fans sit around in the Dullsvilles and Drearyburgs of the world wondering where the next Destiny’s Child show is going to come from, while not even devoting a passing thought to the care and nurturing of the local promoter.

Promoters for the big shows, like Sting, Eagles and R.E.M., don’t spring up overnight. Like children, pets and fungus, a promoter needs an environment of love, trust and humidity in order to grow into an unstoppable force willing to face the daily slings and arrows of the concert industry. They need faith, hope and understanding. They need you.

Now, we’ll be honest with you. Even the most caring environment may not enable a local promoter to grow in stature and bank account to rival a Clear Channel Entertainment or a House Of Blues Concerts. After all, it’s not a perfect world. However, if you set aside a few hours each week to spend some quality time with your local promoter, that remarkable person will devote his or her career to bringing you excellent entertainment, like Bowling For Soup in your local nightclub, or George Strait at your favorite sports arena.

Concert promoters. Is there any other group of public servants that’s so misunderstood? They’re ignored when a Neil Diamond show starts on time, yet so vilified if, say an Oasis or Diana Krall phones in sick with the flu. But with your thoughts we can change all that. By showing your love, patience and perpetual tolerance, you ensure that, come 2005, no promoter will be left behind.

Thank you.