TM Launches Arts System

Ticketmaster has launched a division called TicketmasterArts, designed for performing arts centers.

It is meant to build on the TM system, providing PACs with fund-raising capabilities and customer service.

The upgrade – similar to one launched at sports venues – allows season ticket-holders to transfer individual ducats, gives venues better accounting programs and includes e-mail ticket delivery, among other features.

The BTI Center for the Performing Arts in Raleigh, N.C., is the first to sign up.