Features
Surviving Without Ice
The National Hockey League lockout has forced venues to change their winter schedules, adding concerts, conventions and family events in lieu of hockey games.
One example of a success story is New Year’s Eve at Tampa, Fla.’s
The facility’s ticketing staff, which usually directs its energy toward hockey and arena football games, sold a $100 package for the event, which provided patrons unlimited booze and food all night at the venue’s club level. Ducats at $20 and $35 were also sold.
The marketing and corporate departments sold $350,000 in tickets and sponsorships for the show, according to the arena. The venue marketed the event on print, radio and television.
All told, the arena said it grossed $400,000 and sold more than 15,000 tix to BNL’s in-the-round performance.