Warfield’s New Name

Bill Graham Presents has signed a naming rights deal with the SF Weekly newspaper that will rebrand San Francisco’s historic Warfield Theatre.

Under a three-year promotional agreement, the 2,250-capacity venue will now be called the SF Weekly Warfield. The official launch party will coincide with this fall’s SF Weekly Music Awards.

“SF Weekly is committed to supporting live music in the community; we are very excited about the partnership with the Warfield,” Weekly publisher Chris Keating said.

Financial details of the agreement were not released.