Parkin’ It In Charlotte

As the 19,000-seat Charlotte Bobcats Arena in North Carolina kicked off its opening weekend with The Rolling Stones October 21st, concert-goers got a chance to try the venue’s Park and Print system.

The online service lets arena patrons choose where they want to park, pay for it and print a parking pass up to 48 hours in advance of an event with the click of a mouse. A follow-up e-mail is sent within 24 hours with updated route information noting any potential traffic problems like road work or street closures.

Arena spokeswoman Jamie Banks said the service, launched October 14th on the venue’s Web site, saves guests headaches and cuts down on traffic during an event.

“Barry Silberman, our CEO, saw this program implemented in Orlando,” Banks told Pollstar. “They’ve been successful in dealing with large crowds of people attending events and providing parking for them through the Super Bowl and other bowl games.”

Parking costs will vary by location and event, and there’s a $2.50 convenience fee per transaction.

“It’s one of our goals to create the most technologically advanced experience for our arena guests, both inside the arena and out. Print and Park lets us do that,” Banks said. “It really provides the arena guests with the most flexibility and convenience possible.”

The new $265 million arena is home to the NBA’s Charlotte Bobcats, WNBA’s Charlotte Sting, and ECHL’s Charlotte Checkers. It replaces the Charlotte Coliseum, which opened in 1988 as home to the NBA’s Charlotte Hornets, who moved to New Orleans in 2002.

Concerts on the books through the end of the year include Elton John, Mannheim Steamroller, U2, Dolly Parton, Clay Aiken, and Gaither Homecoming”.

— Tina Amendola