Bobcats Shop Naming Rights

Officials with the Charlotte Bobcats Arena in North Carolina have hired Maryland-based firm Team Services to come up with a new strategy to land a name sponsor for the venue.

Terms of the consulting agreement were not disclosed.

Naming rights to the $365 million venue have been available for more than a year with no takers.

How much the sponsorship could fetch wasn’t revealed, but analysts believe it could be worth an estimated $2.5 million to $4 million annually.

Bobcats officials said they expect to start meeting with potential sponsors early next year.