Clear Channel Radio Sets RFP Short List

Clear Channel Radio has narrowed its search for an electronic ratings measurement system provider to seven, including Arbitron.

Noting that ratings reports from Arbitron can take as long as 90 days to be distributed, Clear Channel announced a Request For Proposals in June.

Since whittling the original number of proposals from 34 to seven, Clear Channel expects to make a final decision by March 3rd.

Notably absent from the short list is airplay tracking service Nielsen BDS, though it’s not known if the company submitted a proposal.

“As an industry, we are one step closer to more accurately and credibly measuring radio’s true performance and value to advertisers,” Clear Channel Radio CEO John Hogan said.

“Our goal is to move quickly to evaluate and determine next steps in identifying a measurement system that best serves everyone’s needs.”