Simmons Promotes Indy

Businessman Gene Simmons and marketing partner Richard Abramson have signed a deal to promote the Indy Racing League – the open-wheeled circuit featuring the Indy 500.

The IRL is trying to increase its fan base, and the campaign features a 91-second song called “I Am Indy,” sung by Simmons and backed by the band BAG.

Details of the contract were kept on the down-low, but Simmons said it would include an Indy-related clothing line.

“We want to involve Hollywood more, we want to involve music people more,” Abramson said.