Features
Pepsi Arena’s Cola Wars
The 10-year naming rights contract at Albany’s
That means it’s time for potential suitors to take a look at the venue, and arena GM Bob Belber recently gave a tour to three candidates.
In what could shape up to be new twist on the old Cola Wars, one was a rep from Pepsi, which could renew its contract, and another was an exec from Coca-Cola, a venue spokesman told Pollstar.
From all reports, the rivals didn’t have a battle royale in the hallway.
The original naming rights contract was reportedly $4.5 million.