Gigs & Bytes: Shakira’s Wireless Fixation
That’s because tour sponsor Verizon Wireless is providing the foundation to ensure that every Shakira fan will be well-connected when the Latin superstar’s Oral Fixation tour rolls into town.
It all starts with a personal video invitation customized for each city that will be sent out to fans using Verizon Wireless phones. Along with the invite, fans will be able to text or click through to purchase, or maybe even win, tickets. What’s more, some fans will also receive multimedia message barcode tickets via phone, allowing entry to the shows.
But it doesn’t stop there. Verizon users will also be able to text in the songs they want Shakira to perform during the tour, and some lucky fans will even receive passes to see all the action going down backstage.
“As an artist, I am always looking for new creative mediums,” Shakira said. “The Verizon Wireless V CAST service gives me a unique platform to offer different musical expressions that fans can access instantaneously through their mobile phones.”