Muhammad Ali is lending his image to a line of reduced-calorie foods and beverages for young adults.
The lineup includes fruit rolls, finger foods and various Ali-inspired shapes and flavors.
The F&B will be provided by Ali’s new company, GOAT Food & Beverage.
This is the first brand creation deal for the pugilist since he sold an 80 percent stake of his name, image and likeness to Robert Sillerman’s CKX for $50 million in April.
The new venture was named GOAT, an acronym for Greatest Of All Time. It was renamed Muhammad Ali Enterprises July 5th.