Schulenberg Stalks Secondary Market
With his half-year profits up 45 percent to euro 30.1 million, Klaus-Peter Schulenberg is looking to push CTS Eventim into the secondary market.
While some German and Swiss promoters were far from happy with what the World Cup did to their sales, the Munich-based ticketing giant must have been more than pleased with the soccer finals as they provided the “major boost” that saw ticketing revenues alone rise an incredible 71 percent to euro 56.8 million.
Group revenues, including the live music sector, improved 29 percent year-on-year to euro 186.8 million
Another major boost was that the demand for soccer tickets pushed online sales past the 2 million mark, significantly broadening the company’s Internet business base.
The next step for CTS, according to so-far unconfirmed reports, is a move into the secondary ticket market.
In what appears to be a bid to help clean up the market while benefiting from it financially, the company is said to be launching a Web-based, secondary market platform where fans can resell tickets.
Although the full details aren’t clear, it’s believed logistics company DHL would collect the tickets direct from the seller and CTS would handle the online payments and dispatch.
German newswire reports suggest the scheme could operate wherever CTS has a European market, which would include Germany, Austria, Switzerland, and the Netherlands, plus Croatia, Hungary, Bulgaria, Slovakia, Poland, Slovenia, Bosnia-Herzegovina, Serbia, Montenegro and Romania.
Apart from Folkert Koopmans’ Hamburg-based
Marek Lieberberg’s twinned
Second-half revenues will need the support of the festivals as the January to June figures reflect what turned out to be an extremely busy touring period, with the sheer volume of shows pushing revenues up 17 percent to euro 131.9 million.
– John Gammon