Bono Puts His Shirt On Africa
A clothing company founded by Irish rocker Bono and his wife has teamed up with college students in Florida to help improve the sale of African-made T-shirts worldwide.
The joint business venture with the students at Miami University’s Centre for Social Entrepreneurship may well be rolled out to other campuses.
The Miami students buy blank cotton T-shirts made in Africa and resell them to other organizations.
The students make some profit and provide a market to help build trade and employment in Africa.
Bono and U2 continually work to assist developing countries, especially in Africa.
He and wife Ali Hewson founded Edun Apparel in 2005 to produce clothing in developing countries, providing increased trade and jobs to those areas.
The company, based in Dublin, stresses that its message is "trade, not aid."