Whole Lotta Jimi

A new line of energy drinks that will feature the name and likeness of Jimi Hendrix, called Liquid Experience, will hit grocery store shelves in April.

This follows other Hendrix-licensed products, including a Christmas ornament, air freshener, lava lamp and a diaper cover with the words "Are You Experienced" on it, according to the Los Angeles Times.

The products are getting out of hand to some, including Red Hot Chili Peppers bassist Flea who told the Times that Jimi’s image has been "cheapened."

A spokesman for Authentic Hendrix, which controls the guitarist’s name and image, said portions of royalty deals go to several educational causes, including the United Negro College Fund.