He’s expected to join the London agency March 9th, just in time to be one of the teams it sends to ILMC.
"We’re very pleased to be welcoming Ross into the Primary family. He has a great ear for new music and a strong ambition to make a mark in the agency world.
"His experience with DF Concerts, one of the U.K.’s leading promoters, will enable him to quickly find his feet as an agent," said Primary managing director Peter Elliott.
DF chief exec Geoff Ellis said he’s sorry to lose such a promising and hard-working staffer, but wishes Morrison "all the very best on the other side of the fence."