Ticketmaster Invests In Echomusic

Ticketmaster recently announced it has purchased a significant stake in Echomusic, an online fan club and brand-management company that powers fan sites for artists including Kelly Clarkson, Rascal Flatts, Dierks Bentley and Keith Urban.

"By integrating Echo’s innovative technology with Ticketmaster’s distribution network we present an extremely compelling marketing and sales platform for the music industry as well as all of live entertainment," Ticketmaster President Sean Moriarty said in a statement.

The companies will apparently partner to provide Ticketmaster’s extensive client list of venues, sports teams and promoters with enhanced branding, marketing and street team services, in turn enhancing the company’s direct relationship with fans and ticket buyers.