Victory To Book Tours

Victory Records has jumped into the booking biz with the establishment of a new tour booking department.

Victory founder Tony Brummel said the division will book performances, tours and events for artists on the label who have not yet signed with an agent.

Participating in the booking process will give Victory a bigger hand in artist development on a grassroots level, he said in a statement.

"All of the bestselling artists in our history started off by playing the smallest of clubs, VFW halls, people’s basements, coffee houses, etc.," Brummel said in a statement. "Touring and performing at that level is the catalyst of artist development. It is also how true, long-standing, meaningful fan bases are built.

"By establishing a tour booking department, we can be 100 percent hands on in guiding the organic development of many of our young artists which a stand-alone booking agency may not yet be able to justify bringing on."

The department will be headed by Josh Lacey, a former agent for Lucky Artist Booking and Face The Music Touring.