Meadowbrook Calls On U.S. Cellular

Meadowbrook Musical Arts Center in Gilford, N. H., has signed a three-year naming rights deal with U.S. Cellular.

Under the deal, the facility’s 3,200-seat pavilion area will be named Meadowbrook U.S. Cellular Pavilion.

Financial details were not disclosed.

Concerts on the books through late August include Akon and Ciara, Willie Nelson and Shooter Jennings, Bill Cosby, Reba McEntire, Doobie Brothers, Kanye West, Matisyahu, and The Allman Brothers Band.