Moving the company’s two major rock festivals to the Lowlands site at the Dutch city of Biddinghuizen is already paying dividends, according to Mojo Concerts promoter Rob Trommelen.
The June 16-17 Fields Of Rock Festival, which missed last year after spending its first two years as a one-dayer at the Goffert Park in Nijmegen, pulled 35,000 people per day.
Trommelen feels the additional camping space at Biddinghuizen gives it further opportunity to grow.
Although Arrow Rock, a one-day festival that’s entertained an older rock audience near the German border at Lichtenvoorde for four years, doesn’t have camping, he feels it will also benefit from a move to the Evenemententerrein Walibi World site. Mojo has run Lowlands there for more than a decade.
Trommelen said he’ll wait to see what happens at this year’s Arrow Rock (June 30th), a festival that traditionally pulls an audience in its mid-30s, before deciding if it should be upped to two days.
It’s an experiment he tried on the fourth and last year at Lichtenvoorde, although he felt it better to move back to one day for Arrow Rock’s first try at Biddinghuizen.
More than 22,000 of the 25,000 tickets have already been sold.
The Fields Of Rock bill included Iron Maiden, Ozzy Osbourne, Slayer, Heaven And Hell, Korn, Dream Theater, Motörhead, Megadeth, Black Label Society and Suicidal Tendencies.
Arrow Rock has Aerosmith, Toto, Scorpions, INXS, The Australian Pink Floyd Show, Steve Vai, Thin Lizzy and Europe.