TM Opening Macy’s Kiosks

Ticketmaster recently announced it is opening kiosks in 38 Macy’s stores, serving Connecticut, Massachusetts, New Jersey, New York and Pennsylvania.

Even though 90 percent of ticket buyers for rock concerts purchase their seats online, TM continues to add brick-and-mortar locations inside shopping malls and grocery stores.

It’s worth noting that the 90 percent figure is for rock concerts and not the case for other concerts, such as Latin acts.

Also, adding TM kiosks to real estate certainly can’t hurt its branding as the Live Nation / TM contract winds down next year.