The company that changed the way we watch television will now offer the Rhapsody subscription music service.

Rhapsody, now part of the joint venture between RealNetworks and MTV Networks called Rhapsody America, will cost TiVo subscribers $12.99 per month in addition to the $12.95 customers pay for a TiVo subscription.

The new service will be available to TiVo customers using broadband-connected set-top boxes.

The new venture means plenty of cross promotion in hopes of increasing the subscription rolls for both companies.

TiVo, which saw its subscription base drop to 4.2 million in its fiscal second quarter from 4.4 million one year earlier hopes to stop people from deserting the company for other DVRs, specifically those DVRs cable companies rent to their customers.

Rhapsody, on the other hand, has seen its subscription base grow, reporting 2.7 million customers during its fiscal 2nd quarter, a 1 million increase from 1.7 million the previous year.

The TiVo / Rhapsody partnership is a further blurring of the lines between TV and the Internet. TiVo already has a movie download deal with and a photo-sharing arrangement with Yahoo.

“This puts us on the map as distinguishing ourselves from other generic DVRs,” said TiVo CEO Tom Rogers. “We not only facilitate getting Rhapsody on the TV set, but most importantly, the quick, easy way to find it, which is how TiVo made its name.”

Awaiting On You All

You still can’t purchase Beatle songs online.

But you’ll find plenty of music by John, Paul McCartney, George and Ringo. With the online release of George Harrison’s catalog, Beatle fans will find plenty of music from all individual Fab Four members.

But you might want to shop around. Due to different pricing structures, a non-DRM “My Sweet Lord” download costs $1.29 at iTunes, but only 99 cents at Amazon. However, if you opt for the entire album, iTunes sells All Things Must Pass for $9.99 while Amazon charges $13.55 for the album, which was a three-record set when it was released in 1970.

“It is exciting that George’s catalog is finally available for downloading,” said the artist’s widow, Olivia Harrison. “He had begun the digital remastering of his albums but had no idea how the digital world would change the way we access and listen to music.”