Former major record and publishing exec Peter Price has joined Creative Entertainment Group’s agency department with the plan for him to set up a management division within the company.
"Artist Management is the next step in our company strategy. Peter has vast experience in the music industry and is a fantastic addition to our ever growing team," said CEG executive director Paul Fitzgerald, who has been broadening the company’s business base since joining from Concorde Artistes in October 2006.
Price, whose management experience includes working with Aled Jones, Chris Rea, Van Morrison and UB40, started his career with Virgin Records in 1977.
His 30-year stay in the music business then took him to Virgin Music Publishing as international director and Atlantic Records as general manager.
In 1989 Warner Music U.K. chairman Rob Dickins appointed him managing director of Warner Music Ireland.
In the six years he was there, he turned an ailing record company into one of Warner Music Group’s strongest regional profit centres.
He returned to the U.K. in 1995 to run PWL – a Warner company at the
time – with Pete Waterman. He left to run his own consultancy business in 2000.
Since then he’s worked with various record and film companies, including Universal, Warner Music Vision, 3DD and Baker Street.
When Fitzgerald joined CEG he brought a roster that includes Beverley Knight, Lemar and the successful X Factor brand.