It’s the name of the new talent search that he and daughter Emily are launching in a bid to discover new acts for the world-famous event’s smaller stages.

“As a festival, we would really like to lead the way in new music,” Emily told BBC News. “We’re really after unsigned acts and finding the best new acts from all corners of the country and beyond.”

Holy Cow was set to launch at London’s The Social Club October 24, with Envy Corps and Vampire Weekend the first to try for one of those Glastonbury slots.

The most impressive acts will be booked for one of the festival’s smaller stages, as Emily hopes to uncover artists who will star on the main stage in the future.

“The aim is to collect as many new bands as possible throughout the year and build up a strong roster of new acts,” she explained. “We’ve had some brilliant debut sets throughout the years, where bands start at Glastonbury on a very small stage and end up playing the Pyramid in a few years.”

Acts wanting to appear at Holy Cow should contact the organisers via Holy Cow’s MySpace site. The next Glastonbury Festival will take place at Worthy Farm, Pilton, June 27-29.