StubHub’s Bettinelli Joins LN

Greg Bettinelli, most recently StubHub’s senior director of business development, has jumped ship and landed at Live Nation, where it’s believed he’ll take on a similar role as LN develops its own primary ticketing initiatives.

Given that Bettinelli played a crucial role in StubHub’s expansion in the secondary ticketing business, it begs the question if Live Nation might be considering an aggressive move into the secondary market as well.

Neither Bettinelli nor a Live Nation representative could be reached at press time. However, a call to Live Nation was forwarded to Bettinelli’s voice mailbox, indicating that he is already on the job in Beverly Hills.

The move from StubHub’s San Francisco office means a bit of a homecoming for the Pepperdine and University of San Diego alumnus, who came up through the ranks as director of event tickets, media and at eBay before joining StubHub, which eBay acquired last year.