Talent agency Paradigm has opened an artist marketing division and tapped ICM veteran Lori Sale to lead it, chairman Sam Gores announced March 24th.
The new division will partner with Paradigm artists’ primary agents to "service the unique marketing and 360-degree representation needs of the artist," specializing in cross-promoting the company’s clients in areas other than their primary fields.
Sale will begin staffing the division immediately from inside and outside Paradigm. Specific areas that Paradigm Artist Marketing will focus on include business development, endorsements and tie-ins, sponsorships, licensing and merchandising, and branded entertainment.
"From the beginning of Paradigm’s growth spurt, we have focused on maximizing our existing business models and creating new ones, rather than trying to protect old ones, and this new division certainly fits into that philosophy," Gores said in a statement. "We believe in the team concept of representation which is advantageous to our clients and this is another great resource that fits perfectly into our DNA."
Prior to joining ICM, Sale spent seven years with Harvey and Bob Weinstein at Miramax and the Weinstein Company.
"It’s well known in agency circles that Paradigm has the best and most collaborative working environment of any agency in the business," Sale said. "That, combined with a roster of both established stars and super-hot young stars in motion pictures and television, as well as a music roster that is one of the finest in the business, made Paradigm the obvious choice for me to launch this division."
Paradigm expanded into music with the acquisitions first of Monterey Peninsula Artists, and Little Big Man last year.