About 100 teenagers marched on the offices of The Daily Mail after the paper suggested U.S. group My Chemical Romance encourages youngsters to kill themselves.
They objected to the widely read British tabloid describing the act as a "suicide cult band" in a story about a 13-year-old south London student who hanged herself two weeks after she started listening to MCR.
The Mail, which has a daily circulation of more than 5 million, said the act is one of the main "suicide cult" groups forming part of the emo phenomenon.
It described "emo" as a teenage trend exported to Britain from the United States in the 1980s and "characterised by depression, self-injury and suicide."
"Don’t blame MCR," the demonstrators – mostly young girls – chanted May 31 as they gathered at London’s Marble Arch.
Police cited security reasons for not allowing the protestors to march on the paper’s Kensington High Street offices, although a small number were allowed to protest outside the building.