LN Considers Dynamic Pricing?

When Live Nation CEO Michael Rapino talked to the Wall Street Journal recently, he touted the company’s launch of its own ticketing system.

"We are spending immense amounts of time on dynamic pricing for airlines and hotels," he said, then added that there has to be a way for the artist to make more money while "the consumer can pay less money if we can sell more tickets."

Did Rapino intimate that LN is considering dynamic pricing? Pollstar sought clarification but there was no answer at press time.