Cohen Shapes His Squad

Seatwave founder and chief exec Joe Cohen has added another star player to his roster.

Former Google and eBay marketing director Karl Krainer has joined as senior vice president of Northern Europe. It’s the fourth signing Cohen has made this summer.

Krainer follows U.K. managing director Richard Hurd-Wood, formerly with Camelot; chief financial officer Aksel van der Wal, who was brought in from Vodafone and non-executive director Marty Pompadur, formerly chairman of Rupert Murdoch’s News Corp Europe.

Krainer, who said his major task is strengthening Seatwave’s lead in the secondary ticketing market, was responsible for helping to develop Google’s profile in Germany, Austria, Switzerland and Scandinavia.

His previous marketing experience was at eBay, Coca-Cola,, Schweppes, and Procter & Gamble.

Since opening up in 2006, London-based Seatwave has launched operations in Great Britain, Germany, Italy, Spain and the Netherlands. In February it announced it had secured a $25 million cash injection to fund further development.