AC/DC Tour Cuts Some Paper
The service allows fans who previously purchased tickets via TM to enter a concert by showing a valid photo ID and presenting a credit card to venue door staff for swiping. Up to 3,000 seats per night of the tour will use the service, TM said in a statement.
“Our paperless ticket gives AC/DC fan club members and fans who get access to great seats an easy and convenient way to see the Black Ice show,” said David Marcus, TM senior VP of music. “The world waited a long time for this tour, and Ticketmaster is working with its venue clients to make it more fan friendly.”
The service eliminates the need for will call, and, as the paperless tickets are non-transferable, ensures that fans purchasing tickets pay face value.
The tour, which kicks off Oct. 28 at the Wachovia Arena in Wilkes-Barre, Pa., comes in support of AC/DC’s latest studio album, Black Ice. The album will be released Oct. 20 exclusively through Wal-Mart, Sam’s Club and www.acdc.com.
TM launched paperless ticketing in May with
At the time, Ticketmaster announced the company had plans to roll out additional paperless ticketing capabilities at major venues across the U.S., North America and the world.