Beyoncé’s Fierce New Ego

Beyoncé has announced she’ll boldly go where some artists (like Garth Brooks and Eminem) have gone before – alter ego territory.

The singer has dubbed herself Sasha Fierce in coordination with her upcoming double album, I Am … Sasha Fierce, which is expected to drop Nov. 18.

Fierce already has her own MySpace page and promises to bring a “fun, more sensual, more aggressive, more outspoken side and more glamorous side,” of Beyoncé to the stage.