For some reason, the KISS bass player rang the opening bell at the New York Stock Exchange and the selling began.

The Dow stood at 8,420 points when he left the podium. Simmons then went to make a keynote speech at the Billboard Touring Conference in NYC, dropping the Dow 200 points.

By the time he was finished, the Dow had lost a total of 427 points and was below the 8,000 threshold for the first time since 2003.