True North Records is venturing into the world of concert booking, establishing an agency called True North Agency and a promotion company, True North Concerts.

The agency roster consists of Murray McLachlan, The John Henrys and the Sicilian Jazz Project.

True North prexy Geoff Kulawick said in a statement the agency will not try to poach its label artists, which include Bruce Cockburn, and new signings will not be obligated to join the agency.

True North Concerts launched with two shows in late December. Joel Baskin of Pilot Music Group has been hired to assist with the agency and promotion divisions, and can be reached at 866-964-9381.