Jim Farber, music critic for the New York Daily News, called the fee “unseemly” and interviewed potential concertgoers who agreed with the assessment. Carpooling would have no discount: each patron is charged $6 whether they arrive alone or like clowns in a circus car.
“I passed on buying six tickets to the Def Leppard concert because I don’t want to pay six times for parking,” one patron told the Daily News. “I know people that drop off their kids when there’s a show like the Jonas Brothers, and then pick them up. Why should they have to pay – and on every ticket?”
Live Nation spokesman John Vlautin provided Pollstar with the following statement:
“We have always operated under a system at PNC Bank Arts Center where parking is charged as a per ticket fee. This policy is in place to alleviate traffic issues that would be caused by customers stopping to pay a parking fee at the lot entrance.
“The charge is calculated based on our research that the average music fan comes to PNC with 2 people in their car. This fee (formerly called a facility fee) has always been in place at the venue, and in fact was lowered by 8 percent in 2007. The per-ticket charge helps to ensure that all fans can enter the venue in a timely and safe manner.”