Staples Center Forever

Staples has purchased lifetime naming rights for the Staples Center in Los Angeles, extending its original 20-year contract with the arena.

Staples said it paid a previously negotiated fee to extend the contract, but further details were not disclosed Oct. 19.

The office supply retailer has had its name on the AEG building since it opened in 1999.

Naming rights contacts seem to be a hard sell since the recession, with the Dallas Cowboys’ new billion-dollar stadium so far unable to find a sponsor.