The three-day fest is set to take place July 23-25 and feature five stages with more than 65 bands from adult contemporary to classic rock to country to bluegrass.
HullabaLOU, which has been in formal planning stages for more than two years, is being produced by Churchill Downs Entertainment Group, a newly formed subsidiary of Churchill Downs Inc., according to Business First.
“Our goal … will be to make this music festival to the music festival business what the Kentucky Derby is to horse racing,” said Steve Sexton, president of the Churchill Downs Entertainment Group. He said he hopes the fest attracts up to 30,000 visitors a day.
James Woods, president and CEO of the Louisville Convention & Visitors Burreau, predicts the festival could bring in $38 million for the local economy.
Advanced tickets go on sale Friday at 12 p.m. EST and can be purchased through HullabaLOU’s website, Ticketmaster.com or any Ticketmaster outlet.
General admission advanced tickets are priced at $160 for a three-day package and $60 per day. Single day reserved seats are available for $95 each with preferred reserved seats priced at $160 each.. A three-day VIP ticket will set you back $975 with single day VIP tickets priced at $295 each.
The reserved seats feature special main stage seating. Seats for the main stage will be held based on the time of order and the price of ticket and will be sold on a first-come, first-serve basis, with seats nearest to the stage selling first. Reserved seat ticketholders will also have access to exclusive concessions, restrooms, and merchandise locations.
The VIP ticket includes all of the perks of the reserved tickets in addition to guaranteeing that VIP ticketholders will snag seats in the first 30 rows of the main stage. VIP ticketholders will have exclusive access to hospitality areas and access to a VIP lounge as well as discounted food and beverage offerings and upgraded restrooms.
Lawn seating for the other four stages will be available to all ticketholders on a first-come, first-serve basis.
On-site parking will be $25 per day with off-site parking, including complimentary shuttle service to the festival grounds, available for $10 per car per day.
The debut HullabaLOU lineup is as follows:
The rest of the lineup will be announced in February, according to Business First.
Click here for HullabaLOU’s website.
Click here for the Business First article.
Click here for the AP article.