Nielsen Publications Sold

The Nielsen Co. has agreed to sell eight of its Nielsen Business Media titles, including Billboard and The Hollywood Reporter, to e5 Global Media, a new company formed by Pluribus Capital Management and Guggenheim Partners.

Rupert Murdoch’s son, Lachlan, dropped out of the bidding, according to the New York Post. Former Bear Stearns chief Alan Schwartz is part of the Guggenheim Partners group, according to the Murdoch-owned tabloid.

The deal is reportedly worth $70 million.