WWE Has Room To Grow

About 8,000 free tickets to an exhibition event by World Wrestling Entertainment, Inc., at the Shanghai Expo were gone in less than hour after onsale Aug. 22.

“Throngs of kids,” mostly male, from China, Hong Kong and Macau traveled all the way to the coastal city for the first-ever chance to see WWE stars fight in China, according to the Wall Street Journal. Buses with WWE fans had been organized from Beijing, Chengdu, Guangzhou and other cities.

WWE’s success in China is mainly due to Chinese TV, which has been broadcasting WWE matches for the last three years.

Broadcasts are now available in 10 provinces with a potential audience of some 90 million households.

However, as WWE executive senior VP Andrew Whitaker told the WSJ, the company has no immediate plans to stage more events in China.

It already makes a lot of money in Australia and India, and the organization’s schedule is very full.