WME’s New Marketing Service

William Morris Endeavor is reportedly starting a global marketing service in conjunction with Trivergance and Red Peak Group.

Although WME was keeping quiet at press time, Deadline Hollywood said the company is called LVERAGE and clients would include Intel, McDonald’s, Adidas, Starbucks and General Motors.

The music marketing department, helmed by Michele Bernstein, is unaffected, a WME spokesman told Pollstar.